Yahoo gives up on search, gives in to Microsoft and will serve Bing results:
http://www.businessweek.com/technology/content/jul2009/tc20090728_826397.htm
That’s one search giant down. Bing, with the combined searches of Yahoo would approach 30%:
Yahoo will essentially scrap its own efforts to best Google in search and instead rely on Microsoft’s recently debuted Bing search engine, according to reports in The Wall Street Journal and the BoomTown blog. Ads placed next to those search results would be served up not by Yahoo’s ad platform, dubbed Panama, but by a Microsoft technology called AdCenter, says another report from Advertising Age. Yahoo CEO Carol Bartz “is essentially giving up on search,” says Danny Sullivan, editor of Search Engine Land.
Yahoo salespeople likely will continue to sell the search ads that appear both on Yahoo sites and on Bing. And the company that sells an ad—in this case, Yahoo—may get as much as 80% of the resulting revenue.
It’s unfortunate with one less player in the search market although I am partly guilty of it since I kinda pro-Google.
